Revenue
In McDonalds the revenue has
increased from 2010 to 2011because of the marketing schemes they used to get
more money. McDonald’s has used the craze of staying fit and having a relaxing
environment via coffee. They did that by changing the inside of their stores to
look more like coffee shops and having play house for kids to stay fit while
eating McDonalds. One of the many changes
in-restaurant will see McCafe coffee machines relocating next to tills,
exhibiting barista skills in true cafe style. Whilst oatmeal-ordering customers
will be served their meal, hand-stirred at least twelve times to instill a
sense of a ‘home-cooked’ breakfast. Drive-through sales will also be
redesigned for those with large orders, easy traffic and minimising wait time.”
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